Successfully pitched film brief to highlight two distinct features of the Nokia Lumia 925 smartphone. The creative strategy was to tell funny stories around individual features of the smartphone (low light camera and sensitive screen) that set the phone apart from its competitors, ridiculing existing technology from competitors while taking a typical #fail approach and referencing famous blockbusters. The films were used on social media to complement Nokia’s hero TV ads.
Campaign Credits:
Client: Nokia (UK, France)
Creative Direction: Raphael Faeh
Production Management:
Margherita Bonomi, Raphael Faeh
Directors: Gerardity, Tal Haring
- Creative Direction
- Creative Strategy
- Production Management